The Milwaukee Brewers have hit upon an interesting way to get men to have prostate exams. On May 8, if you showed up at Miller Park, allowed a doctor to look at your rectum, you would have gotten free tickets to a future Milwaukee Brewers game. The exam itself was "free and confidential".
I actually think this is a great idea. Not only did men score free baseball tickets, they potentially saved lives. If the motivation to watch a baseball game results in early detection of prostate cancer, that's good. So points to the Milwaukee Brewers for hitting upon an unorthodox means to get what needs to be done.
Now I wonder what novel approach we can use to get women to do a breast exam?
Via USA Today
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