Sony Kills a Goat to Promote the PS3

Sony wins points in my book for sacrificing a goat in the name of video games, but it seems in the larger world they are moving from one PR disaster to another. It seems their latest gaffe has the world in an uproar. The ritual has been described as "sickening" and "outrageous". I, however, call this case a prime example of a quixotical and am more than happy to add this newest escapade to my gallery.

And make no mistake: this wasn't a mere goat-killing. This was a full-on extravaganza, a feast for the senses. Who knew Sony had it in them?

At the event, guests competed to see who could eat the most offal – procured elsewhere and intended to resemble the goat’s intestines – from its stomach. They also threw knives at targets and pulled live snakes from a pit with their bare hands. Topless girls added to the louche atmosphere by dipping grapes into guests’ mouths, while a male model portraying Kratos, the game’s warrior hero, handed out garlands.

Slaughter: Horror at Sony's depraved promotion stunt with decapitated goat | the Daily Mail

On a sidenote, I find the Daily Mail's moralizing to be more than a little hypocritical as they are more than willing to make their bread and butter from celebrity scandal. I guess as long is it's Paris Hilton performing the orgies and not Sony than everything is peachy keen.

So will this get me to finally shell out money for a PS3? Hell no. I still believe the PS3 is overpowered and too expensive for my needs. However, they do win my respect for undergoing what they had to understand as a disastrous PR stunt from the get-go just so the kids (that would be me) would think they are cool.

That takes guts (pun intended).

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