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Thursday, April 05, 2007

Indian Commercial Art






I have the great privilege of living amongst a large Indian immigrant population (mostly Punjabi). One thing I admire about them is that they know who they are, where they come from, what they like, and what they dislike. They aren't looking to "preserve" their culture; they are fully confident that their culture is going to be around for a thousand more years.

In this sense, Indians have a distinct aesthetical sense. I wish I had some pictures to show you, as there is a plethora of Bhangra concert posters here in my neighbourhood. In place of this, however, I have here a spice advertisement from Ahmedabad. This showcases what I feel is distinctly Indian: liberal use of colour. And not drab colour, but very vibrant colour.

Here is a Flickr set of many typical graphic designs in India. Some of them are religious, some are commercial, and some are simply fun. You will probably agree that they offer a refreshing version of graphic design: something different from what usually assaults our eyes.





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