Whatever you think of Salvador Dali, there is no doubt that he was a clever marketer. Still, I never would have imagined he would have appeared in something as mundane as an Alka Seltzer commercial. Perhaps this was why he appeared in it. He successfully made the effects of Alka Seltzer come alive. He almost makes it into a work of art.
A few things I observe here is the frenetic pace of Dali's narration, how he makes the beautiful woman almost unnoticeable, and how he presents himself as "otherworldly" — this despite the commercial being about Alka Seltzer. You have to have a keen understanding of how the human imagination works in order to do that. This, at the least, is where Dali excelled at his art. Forget, for a moment, what you think of his art. He still knows where your eye is going to gravitate and what will intrigue you.
For good reason, then, he does a good job making me think about the effects of Alka Seltzer.
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