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Tuesday, March 13, 2007

Expensive But Non-Functioning Watches

vlaemsch: internal watch


This fashion accessory is absurd. It isn't so much because it is a watch that cannot tell time, but the whole circumstances of its invention is unintentionally ironic. Accordingly, there seems to be a misguided philosophical basis for its existence

The Internal Watch is encased in leather, rendering it non-functional as timepiece. The hidden watch transcends typical associations of status by isolating the emerging form rather than acting as a flashy signifier.
TrendySTORES - vlaemsch: internal watch


Okay. So I detect that since this watch is not supposed to act as a "flashy signifier" that the watch designer is trying to speak out against the evil of status symbols. Yet, the name of the merchant selling this watch is TrendySTORES — and they are selling it for the equivalent of $205.

I know the watch's inventor would probably tell me that I "don't get it". And that is fair. However, all this post-modernism is simply breaking my brain and I can't wait till all this deconstructive nonsense is over and done with. In other words, I'm looking forward to a future where trendy consumers will think buying an expensive faceless watch is a rip-off.

3 comments:

harroldsheep said...

how do we know there's actually a REAL watch inside, eh???

The ShanMonster said...

Think of it as an ugly, overpriced bracelet. Any better?

Nigrescent Ovine said...

I suppose if you were rich, you could buy a pair and slice one open. Maybe that's what they're going for.