This is pretty cool. This robot searches out puddles of Coca-Cola on the floor, sips it up, and then kills itself from the acid in the soda — destroying its own circuitry. I, myself, would think this would be pretty cool to see.
As a project unto itself, I think it is neat all on its own. It doesn't need to be any "deeper" than it already is. Unfortunately, the robot's creator is of a different opinion.
In this artwork, the routine destruction we do to our bodies, mitigated through corporate mass media, is comically expressed through a robot named C3 . . . Companies such as Coca Cola deploy marketing strategies that completely infuse our culture with a sense of well being and elevated self worth that contradicts the actual benefits of the consumable product.
Okay, drinking Coca-Cola is not the best thing for your body. We get it. However, if people want Coca-Cola, why shouldn't Coca-Cola make money on people's demand? Marketing does not doom people to buy one's product. Just look at the company who made Twinkies, for instance. It went bankrupt, despite being an institution.
Despite my view that I think the creator of this project is out to lunch, I still think the sheer coolness of the robot speaks for itself. A self destructive robot with a penchant for Coca Cola is something that is worth seeing. I want one.
4 comments:
I agree completely. Advertising may suggest things to people but it doesn't force them into anything.
"I want one."
Better get two.. I mean, if it's going to destory itself..
I wonder what the binary code is for "it is a good day to die"?
0110011010110
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