Long Live Creative Advertising

I hate looking at ads. They are mind-numbing, banal, and noisy. Most of the time, the message advertisers are trying to get out to me become eclipsed by their sheer genericism. There's nothing engaging about them, they are simply in my face.

However, I don't hate advertising. I may actually go out of my way to look at an ad if it is creative enough. You may ask me to define "creative", but I know it when I see it. For instance, the ad above is creative. Not only is it functional, but it serves a dual purpose: it informs you about the watch and let's you "try" it on.

To me, advertising does not necessarily have to be manipulative. If it engages my sense of aesthetics, my appreciation of sheer cleverness, my thirst for design, not only will I like it, I will seek it out and broadcast it to my friends. In other words, I'm asking for advertisers to treat me with respect, not assume I am a mere consumer, and realize that I want to be provoked on a human level.

I'm not looking for sincerity or "keeping it real". I'm just looking for a creative message to match a creative product.